Each year, search engine optimization evolves into something more sophisticated. As marketers continue to fine-tune their skills, as brands across several industries continue to see the impact that SEO can have on their success, and as search engines continue to enhance their search products, SEO has truly come from a humble beginning to become a solid strategic field of marketing.
Therefore, what can search engine practitioners do to stay competitive and relevant in the search world? The following are essentials in SEO that every marketer should know and implement for their websites.
With keyword data now gone in Google Analytics, and the growth of SEO as a discipline, we are gradually beginning to merge more traditional marketing strategies into Search Engine Optimization in order to create a greater way of segmenting audiences.
In this regard, here is what you need to do:
Your search engine efforts are only as good as the experience you choose to create for your audience. This is why search engine optimization needs to work in tandem with high-quality content. If you’ve already explored the first element well, then you have a great foundation for SEO and content alignment that focuses on the use.
We’ve now heard it for years that brands and websites should have mobile-friendly strategies for their websites. In 2015, there’s no doubt that mobile is well upon us. In case you didn’t know, according to comScore, mobile has surpassed desktop in terms of digital media spent by device. As far as SEO is concerned, creating a mobile site should be at the epicenter when doing a website search engine optimization plan.
It’s true that the research studies on the impact of SEO are essential for measuring how we are performing as an industry. Despite this, we still struggle as marketers to quantify our efforts, gauge results, and prove our position against our SEO efforts.
Reporting does not have to be increasingly complex. Those performing website SEO should focus on simplifying work and data sources to find the right information by way of structured data resources. This means obtaining technology that can get multiple data sources into a single platform for the purpose of measuring performance.
Remember that the SEO team or practitioner is working towards similar goals as other teams. When all these various marketing teams share thoughts and work in tandem for cross-channel marketing, goals becomes easier to attain due to the concerted efforts.
It may be difficult to master Search Engine Optimization in a day, but you can always resolve to move one step at a time in each of the areas of Search Engine Optimization that will make your website better and your efforts equally impactful now and in the future.